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This web site states the following, "Welcome to the website of Boss Roofing and Siding Experts." Our analyzers noticed that the web site also stated " We are a locally owned and operated, insured and licensed siding and roofing company right here in Rock Falls IL." The Website also said " We can accomplish your needs that are related to new construction, remodeling and re-roofing as well as commercial, residential and industrial roofing. Brick Boss is owner and operator of Boss Roofing and Siding Experts. Both he and his employees have been doing business in Illinois now for many years. New roof, no mess! In the meanti." The website's header had Rock Falls IL as the most important optimized keyword. It is followed by remodeling, new construction, and re-roofing which isn't as ranked as highly as Rock Falls IL. The next words bossroofingsiding.com uses is Brick Boss. commercial was included and might not be understood by web crawlers.